Lia Armistead is a Marketing Specialist supporting both BPL and Bennett & Pless, where she plays a key role in connecting and aligning marketing efforts across the two brands. She oversees digital content, website maintenance, and brand consistency, ensuring a cohesive and strategic presence across all platforms. In her role, Lia collaborates with internal teams to translate technical expertise into clear, engaging messaging that resonates with clients and partners. She supports business development initiatives and drives marketing efforts that enhance visibility, strengthen brand identity, and reinforce the relationship between BPL and Bennett & Pless. With a focus on creativity and strategy, Lia is passionate about delivering thoughtful, impactful content that supports growth and reflects each company’s commitment to excellence.